Business owners have suddenly understood the fact that Facebook has over 800 million users who spend more than 30 minutes every single day checking world events and chatting to friends and would like to discover ways to market to them.

However, many business owners have been unable to get the most from Facebook for business use because they are not able to grasp how to engage in it successfully.

It is a social platform first and foremost and a business opportunity second. Facebook has set systems up so that everyone has just one personal login from which they can run any number of Business Pages or Groups anonymously.

You pick the option to connect as your Page or as yourself and there is no way that anybody can match your personal profile to a Business Page - except for other admins of the same page - unless you decide to make the connection.

Facebook For Business

There are several ways to exploit Facebook for business use.

- pushing followers back to your website

- expanding your email list with an opt in form

- publicizing special offers and events to the local client base of an offline business

- fostering brand awareness with a seamless transition from website to social media platform

- using groups to establish conversations on related topics

- raising your blog following

But whatever you do, if you can not achieve engagement amongst your fans, Edgerank ensures that no more than 16 % of them will ever see your content in their newsfeeds - no matter how interesting. And that's where paying to get into newsfeeds comes in.